1. White hat SEO

White hat SEO refers to the ethical term of SEO. That can perform under the guidelines.  Using of white hat SEO you can archive organic traffic to your website. In white hat SEO your content must be valuable relevant and engaging content. You can write your content after research of the keywords. Website easily works on mobile tablets and big screens. Providing great  experience  to the users, smooth and easy navigation experience.

2. Black hat SEO:-

Black hat SEO refers to the unethical way to rank up your website. That can not perform under the guidelines of search engine black hat SEO main focus on the weakness of search engine. Black hat SEO goal was to archive quick ranking on website. Search engine have their guidelines that black hat SEO users break it and rank their website. That not for long time after the updates its be rank down and never be ranked up. Website got penalty by the search engine.

3. Grey hat SEO:-

Grey hat refers to the technique that uses somewhere in between white hat and black hat SEO. They might not break guidelines of search engine but they uses something outer from the guidelines. It was not harm their website ranking. Their website rank after some time but small risk of penalty and their website  be ranked down. They carry high risk of penalty  compared to white hat SEO.

 Let me ask you what is SEO?

Many people said that SEO is a thing that boost your website fast. But it was wrong SEO is a time taking process and you get results after a time period. SEO makes your website interesting and users can easily use it. After some time users are used to of your website and search by your domain name like navigational query.